Last month, we covered best practices for using music in Instagram Reels. This time, let’s talk about something just as important but often overlooked: images. From event flyers to reposted graphics, visual content is a huge part of how branches communicate, but using the wrong image can put your page (and the NAACP) at risk.

Here’s what you need to know to protect your content, stay compliant, and still look great online.

The Basics of Image Copyright

Just like music, most images you find online are protected by copyright. That means you can’t legally use a photo, artwork, or graphic you didn’t create or get permission to use, even if it’s on Google, Pinterest, or another public platform.

This includes:

• Professional photography from news outlets
• Event photos from other organizations
• Infographics or illustrations you didn’t make
• Logos or branded images from other groups

Where to Get Safe-to-Use Images

To make sure you’re covered, use images from these sources:

Photos You Took or Commissioned

If your branch took the photo or hired someone to take it, you’re good to go.

Royalty-Free Image Sites (check license terms first):

• Unsplash
• Pexels
• Pixabay

These sites offer free high-quality images you can use without worrying about copyright.

Canva Pro: If your branch uses Canva for design, Canva Pro includes a library of licensed stock photos and graphics. Canva Pro is free for nonprofits: https://www.canva.com/canva-for-nonprofits/ 

How to Credit Creators Properly

When using royalty-free or shared images (like reposting a graphic from a partner org), always give credit:

• Tag the creator’s handle
• Include photo credit in the caption or image description
• When in doubt, ask for permission

Example:

📸: @name_of_photographer or Graphic by @org_name

Avoid These Common Pitfalls

❌ No screenshots of other people’s posts or tweets unless you have permission

❌ No copying Google Images without checking if they’re licensed for reuse

❌ No using celebrity photos for promotions unless the event involves them directly

Branding Tips for a Clean, Consistent Look

• Stick to the NAACP-approved logos and fonts
• Use your branch’s original content as much as possible (cellphone photos or professional photos from a photographer hired by the branch)
• Keep visuals clear, accessible, and inclusive
• Create templates in Canva or Adobe Express so you’re not starting from scratch every time

Why It Matters

Using copyrighted images without permission can:

• Get your post or account flagged or taken down
• Risk legal issues for your branch
• Undermine the credibility of our work and mission

Being intentional about images is part of being a responsible digital communicator. It’s not just about compliance but it’s about respecting creators, maintaining our integrity, and keeping our message strong.