As we grow our digital presence, many NAACP branches are using Instagram Reels to reach younger audiences and highlight their work. While music can make your Reels more engaging, using copyrighted music incorrectly can result in your content being muted, taken down, or even your account being penalized.
Here’s what you need to know to stay compliant and protect your branch’s page:
Understand Copyright
Most music is protected by copyright. That means you can’t use just any song on your Reel, even if you personally bought it or heard it on the radio. The rights to use that song on Instagram belong to the artist and their label.
Use Instagram’s In App Music Library
If you’re creating a Reel, the safest option is to choose music from Instagram’s built-in music library. This music is licensed for use in Reels and Stories for personal or creator accounts. Note: Some business accounts may have limited access to popular music.
To check if your branch account has music access:
- Go to Reels
- Tap the music note icon
- If you can search and add songs, you’re using an account with access
- If not, consider switching to a “Creator” account instead of a “Business” one. You’ll still have access to insights but will get more music options.
Avoid Uploading Music from Outside Sources
Do not upload copyrighted music clips from your computer, YouTube, or other platforms. That includes background music in videos from live events unless you have permission or it’s royalty-free.
Use Royalty-Free or Original Music
If you want to add your own music or voiceover, consider royalty-free options like:
- YouTube Audio Library
- Adobe Stock Music
- Or use original audio recorded during events
Why It Matters
Violating copyright rules can:
- Get your content removes
- Limit your reach or shadow ban your account
What About Images?
While Instagram offers some protection when it comes to music through built-in licensing, it does not do the same for photos, graphics, or logos. That means using copyrighted images without permission, like grabbing something from Google or reposting someone else’s work, can carry even greater risk, including account takedowns or potential legal action.
Next time, I’ll break down what you need to know about using images the right way, how to find visuals you can use, how to credit creators properly, and how to keep your branch’s content polished, safe, and compliant.
