Why is setting up a business account on Instagram and Facebook a good idea?
If you’re running a nonprofit and you don’t currently have an Instagram or Facebook Business account, your branch might be missing out on the helpful benefits these platforms have to offer. You can turn your regular Instagram account into a Business account which will open up a variety of new information on the visitors of your page and what their interests are. This info can come in handy when trying to tailor your messages or also to gauge when it’s a good time to post.
How to set up a business account on Instagram
How to set up a business account on Facebook
In addition, having a business account can help you maintain the security and access to your account. Read more about best practices for making Facebook Business manager more secure here.
For more information on Facebook and Instagram Business Accounts, or anything communications-related, contact CA/HI NAACP Communications Specialist Kristine Yabumoto at kyabumoto@cahinaacp.org