4 Tips for Branches To Stay On Brand in 2023

4 Tips for Branches To Stay On Brand in 2023

The CA/HI NAACP has put together an easy guide to help your Branch stay on brand in 2023. 

  1. Is Your Logo Current?

The NAACP Brand Identity Guide is designed to create a consistent visual identity across the Association. Using color, typography, photography, and illustration, departments and branches can create looks to reflect the unique character and goals of your program.

The NAACP has removed the Scale of Justice logo from its Brand Identity Guide.

In order for Branches to be nationally compliant, please only include the name of your Branch in your logo, for example “NAACP North San Diego County” or “NAACP Stockton.” The goal here is to create a national brand which is recognizable. As research from national has shown, the previous logo was not resonating or recognizable with outside members. 

  1. Check In With NAACP’s Socials

Is your core message and brand aligned with the NAACP? One consistent visual identity across the Association unites us as ONE NAACP and will amplify the work your Branch and Community are doing in the fight for Civil Rights. Signature colors can create a brand that is recognizable while scrolling through social media. A signature color increases brand recognition by up to 80%, according to a study done by the University of Loyola. In 2023, we’d like to see 100% compliance with national branding so that we are all universally connected/cohesive.

  1. Update Website – SSL Certificate

What is a SSL Certificate? A SSL Certificate is a digital certificate that authenticates a website’s identity and enables an encrypted connection. SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser.

Companies and organizations need to add SSL certificates to their websites to secure online transactions and keep customer information private and secure. Contact your website developer or host today to confirm your website is secure with an SSL Certificate. 

  1. Q1 Planning 
    1. Advocacy Programs to look forward to:
      1. MLK Day, 1/16/2023
      2. NAACP, BET announce 54th Annual NAACP Award will air live from Pasadena 2/25/2023
      3. Black History Month, 2023 Theme: “Black Resistance” 2/1-3/1/2023

Need help with your logo? Email CA/HI NAACP Communications Specialist, Kristine Yabumoto kyabumoto@cahinaacp.org